Chick n Chak’s Zero-Cost Growth: From First-Timers to Regulars
Chick n Chak is a fast-casual chicken concept known for quality and flavor, designed to bring people together over comfort food done right.
With Voraa, they broke the biggest barrier, getting first-time diners. By filling slower hours with steady traffic & reaching a young audience eager to try something new, Chick n Chak turned hundreds of first visits into repeat guests — all at zero cost.
From day one, they started seeing new traffic.
In just 1 year ...
457+
new customers
219+
tables filled
4.9
customer rating
“With Voraa, it’s a true win-win: we get visibility, team support, and new customers, all at zero cost and no risk — something other platforms always charge for without guaranteed results.”
— César, Owner of Chick n Chak
This is how city leaders keep wining. Even on weekdays.
What they needed
↑ Fill slow hours with steady traffic.
↑ Get first-time guests through the door.
↑ Gain visibility without the cost or risk of paid ads.
The Strategy with Voraa
457+
new customers
219+
tables filled
4.9
customer rating
40
customer insights
To help Chick n Chak bring in first-time guests and keep slow hours busy, we designed a perk strategy that drives discovery and repeat visits:
Selected Perks
1 - 2-for-1 Tenders & Fries
2 - $100mxn off on min spend of $300mxn
3 - 2-for-1 Crispy Boneless
Perk Controls
A - Limited perk redemptions per day
B - Maximum of 1 redemption every 15 days per user
C - Pick-up and Dine-in
This approach allowed Chick n Chak to solve key challenges — all while minimizing risk and cost. Many first-time visitors now return on their own and even bring friends along.
What customers are saying
“The best tenders!”
- Arantza
“I discovered them through Voraa and I love them.”
- Eugenia
“I love these tenders! The chicken is super crispy.”
- Mauricio
“It used to be hard to get people to try us for the first time. With Voraa, even slow hours are busy, and customers keep coming back.”
— César, Owner of Chick n Chak
