How Colmillo Made >$1M in Sales with Voraa
Colmillo is one of Monterrey’s most iconic restaurants, for its bold culinary concept and sophisticated atmosphere. With Voraa, they not only attracted new customers who had never visited before, but also turned those first-time diners into loyal repeat customers.
From day one, they started seeing new traffic.
In just 1 year...
2,600+
new customers
850+
tables filled
250+
customer insights
"We’ve seen an increase in volume and first-time customers — and the best part is, they come back! We love that Voraa keeps things simple while attracting exactly the type of customer we want."
— Debby, Manager at Colmillo
This is how city leaders keep wining. Even on weekdays.
What they needed
↑ Increase traffic during quiet hours.
↑ Reach people who hadn't yet discovered the brand
↑ Maintain their premium brand experience without losing operational control.
The Strategy with Voraa
2,600+
new customers
850+
tables filled
250+
customer insights
4.9
customer rating
Reviewing Colmillo’s premium positioning, average ticket size, and customer profile, we designed two targeted perks to fill quiet hours and attract new customers:
Selected Perks
1 - $500mxn off on min spend of $1,000mxn
2 - $1,000mxn off on min spend of $2,000mxn
Perk Controls
A - Limited perk redemptions per day
B - Maximum of 1 redemption every 15 days per user
C - Dine-in only
This strategy successfully allowed Colmillo to drive high-quality guestsand turn them into loyal customers — without sacrificing their premium experience or control.
What customers are saying
Excellent service, delicious food and drinks!
— Raquel
Incredible experience, the food was very tasty. Try the crispy gringa!
— Miguel
Delicious food, the piquín fish is extraordinary.
— Ximena
“We noticed a clear difference in our capacity after joining Voraa.”
— Debby, Manager at Colmillo
