Tradition Meets New Diners: El Papalote with Voraa
El Papalote is one of Monterrey’s most traditional restaurants, known for its authentic flavors and welcoming atmosphere. With Voraa, this local classic is now reaching a new wave of diners, young couples and families eager to enjoy it for the first time.
From day one, they started seeing new traffic.
In just 7 months...
850+
new customers
352+
full tables
100+
customer insights
“Every new diner matters. With Voraa, even one more guest is a win
and the investment is right on target.”
— Francisco, GM at El Papalote
This is how city leaders keep wining. Even on weekdays.
What they needed
↑ Attract younger diners to a traditional, family-oriented restaurant.
↑ Keep steady traffic during all hours, not just peak times.
↑ Continue being a go-to choice for families and loyal long-time guests.
The Strategy with Voraa
850+
new customers
352+
full tables
100+
customer insights
5.0
customer rating
To help El Papalote, a Monterrey classic, welcome younger diners we built a perk strategy that balanced discovery with tradition:
Selected Perks
1 - $600mxn off on min spend of $1,200mxn
2 - 2 - for - 1 Burgers
Perk Controls
A - Limited perk redemptions per day
B - Maximum of 1 redemption every 30 days per user
C - Dine-in only
This approach brought in fresh faces, young couples and families discovering El Papalote for the first time... while ensuring consistency and zero risk for the restaurant.
What customers are saying
"You have to try the "chipotle burger," it's amazing."
- Nataly
"I always come here with my family, we love the food and the service."
- Eduardo
"The tacos never disappoint here, I love them."
- Sofía
“Thanks to Voraa, we’re seeing more young couples and families discovering El Papalote for the first time.”
— Francisco, GM at El Papalote
