From new café to local favorite: Douma’s journey with Voraa.
Douma is one of Monterrey’s first Lebanese-inspired cafés, known for its authentic flavors. As a new brand in the city, they faced the challenge of standing out and attracting consistent new foot traffic. With Voraa, Douma not only gained visibility and new visitors from day one, but also turned many of those first-time guests into loyal, repeat customers.
From day one, they started seeing new traffic.
From day one, they started seeing new traffic.
320+
new customers
160+
tables filled
30+
clients p/ month
“Those first-time clients actually come back. I can’t believe what this app is!"
- Juan Carlos, Owner of Douma Coffee
This is how city leaders keep wining. Even on weekdays.
What they needed
↑ Build brand awareness in a new market.
↑ Increase customer flow without relying on paid ads
↑ Bring in first-time guests and turn them into loyal customers.
The Strategy with Voraa
320+
new customers
160+
tables filled
30+
clients p/ month
5.0
customer rating
To help position Douma as a new café in Monterrey, we created a perk strategy designed to encourage trial and maximize word-of-mouth:
Selected Perks
1 - 2-for-1 Coffee
2 - Free: Coffee when you order any meal or dessert.
Perk Controls
A - Limited perk redemptions per day
B - Maximum of 1 redemption every 15 days per user
C - Pick-up and Dine-in
This allowed Douma Coffee to gain steady traffic from curious first-time visitors, while turning many of them into loyal repeat customers.
What customers are saying
Loved it! You have to try the caramel latte.
- Paulina
I ordered the "3 Flowers special" — highly recommended and an excellent experience.
- David
You’ll find really good coffee here.
- Melissa
“I will 100% recommend Voraa. We saw a positive impact immediately!”
- Juan Carlos, Owner of Douma Coffee
